Effects of monopolies in the Usa economy Essay Example for Free

Effects of monopolies in the Usa economy Essay The concept of a monopoly is largely misunderstood and the mere mention of the term evokes lots of emotions that make clear judgment almost impossible. The standard economic and social case for or against monopolistic businesses is no longer straightforward. According to Mankiw (2009) a monopoly is defined as a market structure characterized by a single seller of a unique product with no close substitutes[1]. When a business dominates a market, it becomes a monopoly by virtue of its power. A company (or a group of affiliated companies) is considered to have a dominant position in a particular market if it exerts a decisive influence over the general conditions of trade in that market or can restrict access to that market for other businesses. Markets keep changing with the times and so are the conditions in which businesses must operate regardless of whether they have any noticeable market power. [2] Monopolies have contributed significantly in transforming the US economy to be the leading economy worldwide. This is largely due to the benefits arising from legal monopolies created by the Patent and copyrights law. Monopolies are in effect powerful tools of spurring economic growth in the US. How do monopolies arise? Two major conditions contribute to formation of a monopolistic trade environment. A product which has no close substitutes faces no competition thus its producer becomes a monopolist. Exclusive ownership of a key resource may lead to creation of a monopoly. A classical case is exemplified by the control of the computer hardware, market by International Business Machines (IBM) for nearly forty years. Due to its market dominance over the hardware, institutions that intended to initiate a project had to do so with IBM. (Rise in Monopolies, n. d. ) Monopolies also develop where there are barriers to market entry. These barriers are obstacles that make it difficult or impossible for any potential competitors to penetrate a particular market. Such barriers could either be natural or legal constraints that protect a firm from competitors. A natural monopoly arises when technology for producing a product enables one firm to meet the entire market demand at a lower price than two or more firms could. Legal monopolies develop in a market in which competition and entry are restricted by the concentration of ownership of a natural resource or by the granting of a public franchise, government license, patent, or copyright. When Microsoft licensed an operating system from Seattle Computer Company in 1981 their explosion into dominance began. Microsoft’s dominance over the operating systems enabled it to diversify into producing spreadsheets and word processors. These new software were made such that they worked best with its operating system hence tightening Microsoft’s grip of the market. (Mises,1981, p. 86). Certain circumstances do lead to creation of near monopolies or oligopolies. An oligopoly arises when a small number of firms have relatively large market shares. Though each firm is independent, interdependence may arise whereby one firm’s actions influence the profits of the other firms. In addition, when a small number of firms share a market, they can collude to increase their profits by forming a cartel and acting like a monopoly. Default monopolies may arise when there is lack of sufficient knowledge or interest on a particular subject[3]. A firm may end up being a small monopoly by having an upper hand when it comes to accessing knowledge on a particular trade. A case in point is the sole garbage collecting company in Taos. Are monopolies beneficial or detrimental to the US economy? Monopolies have been in existence throughout business history and several corporations have achieved complete dominance over a wide array of industries. The monopolies have been accused of charging exorbitant prices to earn super profits with little regard to consumer welfare . A fundamental question is; Are these business practices ethical? (Haas, 2006) Citizens of The United States value competition in their market system. Competition not only keeps prices low and encourages production of new products to the market place but also fosters innovations that help to bring down the cost of doing business. Contrary to popular belief, monopolies are not illegal in the United States . Indeed a government-created monopoly is exemplified by the patent and copyright law. This is a law that governs intellectual property. A pharmaceutical company that develops an original drug can patent it for several years during which it enjoys exclusive production rights. Such a patent offers the producer monopoly status where the producer can charge higher prices and earn greater profits. On the other hand, such a law is beneficial because it encourages innovation and continuous research within pharmaceutical companies to develop new and more superior products. Moreover only big monopolies with significant market power have the capacity to carry out research and development on their products. This leads to innovation since new knowledge is applied to the production process. The nearly twenty year monopoly enjoyed by Microsoft in manufacturing of its computer software has not only ensured harmony and uniformity in computer software but also facilitated accessibility of computers by the greater population. Consequently, this has lead to the information technology revolution characterized by easier access to information by US citizens and thus the US economy remains to be the world’s superpower. It is through such innovations that new channels of business for example e-commerce have sprung up . Citizens can now buy items and find good deals through iPods and other innovative devices arising from research and development by giant firms. From a different perspective, in the absence of real competition a monopolist may lack an incentive to invest in new ideas or consider consumer welfare. Monopolies may in certain instances offer inferior services or products. Amtrak enjoys a monopoly status in the passenger rail system. It has been criticized severally for failing to develop hybrid high-speed locomotives that save on energy consumption as well as failing to service some of its tracks that remain to be under- par conditions. Donald,D (1997) suggests that monopolization can be advantageous to the consumers by enabling cheaper production due to economies of scale. A monopolist may manage to maintain lower marginal costs due to economies of scale and the advantages of division of labor . Consequently; this translates into higher output at lower prices than would have been possible under competitive conditions. Such economies of scale also tend to guarantee uniform output and harmony in product characteristics. The benefits arising from economies of scale may be eroded due to X inefficiencies[4]. Monopolistic organizations cut on expenses that would have been wrought about by competition and by so doing they deny business opportunities to various support organizations like advertising and public relations firms. This has the net effect of creating unequal wealth distribution since vast wealth ends up in the hands of a few individuals. Another issue to ponder over is what to make of those monopolies that have come into existence simply by being better than all the rest. A case in point is the Wal-Mart stores which has been accused of running small shop-owners out of business in locations where it opened stores due to its retailing efficiency. Sometimes a market dominated by few firms/sellers does not always indicate the absence of competition, it can reflect the success of leading firms in providing better quality products, more efficiently, than their smaller rivals. Some monopolies throttle the creativity of enterprises and are a detriment in certain sectors. A classical example is the United States Postal Service that has continuously offered US citizens poor quality services at the expense of taxpayers. This sector needs to undergo restructuring in order to give market access to potential investors and thus improve on service delivery to the citizens. Inefficient production firms that enjoy monopoly status in essence fail to make optimal use of their scarce resources and in such circumstances, government intervention may be warranted through application of competition policy of market liberalization. A major preposition that makes monopoly undesirable is that monopoly leads to a failure in the market mechanism because the monopoly price is generally higher than both the marginal and average costs. This in turn results in the monopolist offering an exploitative price to the consumer since this price is above the cost of resources used to make the product. Such actions restrict free trade and consequently the consumers’ needs and wants are not properly satisfied because the product is being under-consumed. Some monopolies especially in the pharmaceutical industry have been criticized for monopolizing drugs for certain ailments like cancer and Aids though the patent laws. Such giant pharmaceutical companies have been accused of engaging in profiteering schemes at the detriment of the welfare of the American citizens. The higher average cost of production that may arise if there are inefficiencies in production also means that the firm is not making optimum use of its scarce resources. This may necessitate some form of government intervention for example by market liberalization in order scale down the monopoly dominance. Government created monopolies in sectors that require enormous capital outlays have ensured consumers have access to certain crucial services which would not have been possible were such ventures to be entrust solely to private investors. These state-run monopolies are service providers whose main motivation is not profit but to cater for the welfare of the citizens[5]. Their services are crucial in providing enabling environments for the citizens to explore and achieve their goals in life. Monopolies arising from merges and restructuring can operate more efficiently and thus provide better quality services to the citizens. The mergers eliminate several layers of bureaucracy and create efficient standardized processes. [6]However it is worth noting that some mergers may deprive consumers the benefit of choice. Conclusion Monopolies apparently exist because the quantity demanded in the market is completely satisfied by the monopoly (Peter 2003). The widespread view that the monopolist can fix prices at will is erroneous because the laws determining monopoly prices are the same as those which determine other prices. A monopolist can best serve its interests by separating consumers into classes based on their purchasing power. A company that controls all aspects of a field can ensure harmony and uniformity. Microsoft offers an outstanding example on this front whereby the greatest proportion of computers run on their software thus enhancing compatibility. Monopolies have resulted in great innovations and immense growth in several sectors of the economy while in others they have been detrimental for example through collapse of small enterprises or delivery of poor quality services. Monopolies are both beneficial and detrimental to the economy and a cost benefit analysis needs to be done to ascertain the role played by individual monopolies in any particular market. This demands a precise definition of what actually constitutes a market because in almost every industry, the market is highly segmented into different products. Globalization has made it very difficult to ascertain the real effects of monopoly power in any particular market more so due to the effects of the rapidly increasing competition. With proper regulation, monopolies have not only positively contributed towards economic progress but they also provided a stimulus for liberalization of major market segments. Liberalization in return has opened up many channels of investment and the net effect has been a great expansion in available business opportunities on a global scale. References Donald,D. (1997). Microeconomics: The Analysis of Prices and Markets . New York, Oxford University Press. Haas,W. (2009) Microeconomics : The Effects of Monopolies . Retrieved Nov. 17, 2009, from http://www. associatedcontent. com/article/85453/microeconomics_the_effect_of_monopolies_pg3_pg3. html? cat=3, Mankiw,N. G(2009). Principles of Microeconomics: South Western Cengage Learning Mises,V. L. (1981). Socialism: An Economic and Sociological Analysis Indianapolis: Liberty Fund. Peter,P. (2003)†Bullying the Monopoly Arflington VA: Security Management. .47, 12; Rise of monopolies. Retrieved Nov. 17, 2009, from http://cse. stanford. edu/class/cs201/projects-95-96/corporate-monopolies/development. html [1] This applies largely to pure monopoly where by the monopoly has total control over output and prices within a free and fair market with near perfect competition. [2] A common assumption is that a company is said to dominate a market if it controls over 65% of that market. As a rule of thumb, if a company gains control of 30 % of a market, it poses the risk of acquiring monopoly status but this depends on the size of other competitors in the market. [3] Default monopoly is in reference to a hypothesis advanced by Mankiw in an effort to explain how some non-convectional monopolies come into existence. [4] X inefficiency is a term first coined by Harvey Libenstein. It refers to the production losses incurred by monopolies arising from economies of scale and lack of incentives to be innovative. [5] The services of some of the state run monopolies are crucial in supporting the American citizens carry out their daily duties and thus their output in all spheres of their lives is thought to be enhanced by such ‘enabling environments’ [6] Mergers create more stable organizations that can guarantee continuous output of quality services and for an extended period of time unlike smaller companies that can be under constant threat by negative market threats.

Environmental factors affecting McDonalds management functions

Environmental factors affecting McDonalds management functions Executive Summary This analytical study aims to investigate and analyse the various environmental factors that can affect the working of McDonald’s Corporation and provide strategic recommendations for the enhancement of its organisational effectiveness, profitability and competitive advantage. The operations of the firm, especially the globalised nature of its working and its extensive geographical reach, make it subject to various environmental influences. The writer has accordingly shortlisted 12 important environmental factors, namely Customers, Products and Services, Competitors, Employees, Technology, Political Factors, Economy, Environmental Factors, Culture and Religion, Globalisation, Legal Issues and Shareholders and analysed them in detail. The writer has thereafter made use of the TOWS framework to provide several strategic recommendations for the enhancement of the firm’s productivity, profitability and competitive advantage. The main recommendations pertain to the utilisation of organisational resources for expansion of the nutritional value of the firm’s products, the creation products for elder age groups and the expansion of the customer base of the organisation. It is recommended that the organisational management of the firm should specifically focus upon removing prevailing perceptions about the nutritious value of the firm’s products and thus remove important customer associated apprehensions to future growth. Table of Contents S. No Contents Page Executive Summary 2 1. Introduction 4 2. Product Line 4 3. Environmental Analysis 6 3.1. Customers 7 3.2. Products and Services 7 3.3. Competitors 7 3.4. Employees 8 3.5. Technology 8 3.6. Political Factors 9 3.7. Economy 9 3.8. Environmental Factors 10 3.9. Culture and Religion 10 3.10. Globalisation 10 3.11. Legal Issues 11 3.12. Shareholders 11 4. Strategic Analysis and Recommendations 11 4.1. SO Strategies 12 4.2. WO Strategies 12 4.3. ST Strategies 12 4.4. WT Strategies 13 5. Conclusions 13 References 14 1. Introduction This analytical study aims to investigate and analyse the diverse environmental factors that impact the management and marketing functions of McDonald’s Corporation and thereafter provide strategic recommendations for the future. McDonald’s Corporation, founded in 1940 as a barbeque restaurant, has grown over the years to become the largest global chain of fast food restaurants (McDonald’s Corporation, 2014, n.p. The organisation has operations in 119 countries, approximately 440,000 employees and more than 36,000 retail outlets (McDonald’s Corporation, 2014, n.p.). McDonald’s is one of the world’s most successful business corporations and its operations have been studied in detail by various researchers (McDonald’s Corporation, 2014, .p.: Kennedy, 2014). The organisation has become a symbol for American business enterprise and corporate globalisation (McDonald’s Corporation, 2014, n.p.: Kennedy, 2014, n.p.). The comparative price of a McDonald’s burger has been used to compare the purchasing power of different countries (McDonald’s Corporation, 2014, n.p.). The firm owns approximately 15% of its outlets and operates them directly, the balance being operated by others through diverse franchising and joint venture organisations (McDonald’s Corporation, 2014, n.p.). The corporation operates in extremely challenging environmental conditions, characterised by intense competition from several large global food retailing firms and differing environmental conditions in its various markets (McGrath, 2013, n.p.). The firm has faced criticism from various groups of activists for its products and HR strategies (McGrath, 2013, n.p.). The next section of this structured analytical study provides details about the organisation’s products; this is followed by sections on environmental analysis and strategic analysis and recommendations. The study ends with a summative conclusion. 2. Product Line McDonald’s is known to be a hamburger fast food restaurant, which also sells soft drinks and a variety of sides (McDonald’s Corporation, 2014, n.p.). The organisation has however over the years developed a wide range of food products that can be categorised into six segments: Burgers and Sandwiches Drinks Snacks and Sides Desserts and Shakes Salads Breakfast (McDonald’s Corporation, 2014, n.p.) The following table provides the details of its products and product mix for the US market. Table 1: Details of McDonald’s Products and Product Mix Product Segments Details Product Segments Details Burgers and Sandwiches Angus Snacks and Sides Wraps Big Mac Apple Slices Quarter Pounder Fruit Hamburger Fries Cheeseburger Desserts and Shakes Ice Cream Crispy Chicken Sundaes Grilled Chicken Mcflurry Fish Shakes Mcribs Cookies Drinks and Beverages Milk Pies Water Salads Side Salad Juice Premium Salad Coffee Breakfast McMuffins Ice Tea McGriddles Coke Products Biscuits Cinnamon Melts Bagels Burritos (McDonald’s Corporation, 2014, n.p.) McDonald’s has also recently introduced Its McCafe range of coffees, chocolate drinks and smoothies (McDonald’s Corporation, 2014, n.p.). The firm also provides meal bundles like favourites under 400 (calories) Dollar menus, Extra Value Meals, Happy Meals and Mighty Kids Meals (McDonald’s Corporation, 2014, n.p.). The corporation is attempting to broad-base its food products to cater to diverse types of customer food needs (McGrath, 2013, n.p.). 3. Environmental Analysis McDonald’s has to operate in an extremely complex environment on account of the internationalisation of its operations and the intense competition it faces from diverse firms in the fast food business. The business environment of an organisation has several internal and external environmental factors that can influence and impact its working and shape its organisational strategies and policies. McDonald’s environment contains various elements, the more important of which are depicted in the following chart. Each of these factors is taken up for detailed analysis below. 3.1. Customers McDonald’s has retail operations in 119 countries and serves the needs of millions of customers (McDonald’s Corporation, 2014). Whilst researchers have tried to segment McDonald’s customer base in various ways, the organisation primarily caters to the needs of children, young people, parents, and business customers (McDonald’s Corporation, 2008). Each of these customer segments has specific needs and the organisation has to fulfil them as much as possible (McDonald’s Corporation, 2008, p 2). Children, for example love to visit McDonald’s because it is a fun place and McDonald’s responds to their needs with various toys, special facilities for birthday parties and other fun things for children (McDonald’s Corporation, 2008, p 3). It aims to provide nutritious meals for parents with children and has affordable menus for teenagers (McDonald’s Corporation, 2008, p 4). Business customers are provided with quick and affordable meals that fit in with their working schedules (McDonald’s Corporation, 2008, p 3). The organisation is constantly focusing upon the enhancement of customer satisfaction (McDonald’s Corporation, 2014 n.p.). 3.2. Products and Services McDonald’s provides a range of food products to its customers in clean, well designed and attractively laid out retailing environments (Frenchman, 2014 n.p.). The organisation aims to provide customers with a range of tasty and nutritious food, delivered swiftly and at affordable prices (McDonald’s, 2008, p 4). The organisation’s products and services constitute its strongest attraction for customers and the organisation very obviously has to ensure that they meet customer needs and continue to delight them (Frenchman, 2014 n.p.). 3.3. Competitors McDonald’s has several competitors, each of which is constantly seeking a greater share of the market (Raphel, 2014 n.p.). It is important to recognise that the organisation faces competition from various large organisations, like for example Burger King, Wendy’s, KFC and Subway and also numerous small fish and chip and fried chicken establishments (Raphel, 2014 n.p.). It also faces competition from strong firms like Starbucks, Taco Bell, Dunkin Donuts, Pizza Hut and Domino’s Pizza (Raphel, 2014 n.p.). Each of these competitors is constantly working on its quality of food and service, as well as on diverse other options and strategies to attract customers (Jargon, 2014b, n.p.). It is important to appreciate that competition for McDonald’s has increased significantly in the past two decades, which in turn has resulted in the slowing of the organisation’s growth and some reduction in its market share (Jargon, 2014b, n.p.). The nature and intensity of the competition faced by the organisation very clearly shapes its organisational strategies. 3.4. Employees McDonald’s is overly reliant upon its employees for both the preparation of its food and for the quality of its customer service (Lovewell-Tuck, 2013 n.p.). Restaurant workers form the largest group in the company’s employment structure (Lovewell-Tuck, 2013 n.p.). Each McDonald’s restaurant has average workforce strength of 50 employees; many of these employees join at the entry level and as part-time workers (McDonald’s, 2008, p 3). McDonald’s has been subjected to substantial criticism in the past for its low wages, as well as for the high turnover of its restaurant employees, who comprise teenagers, transitional workers, students and working mothers (Lovewell-Tuck, 2013 n.p.). The effective deployment and marshalling of its employees constitutes one of its most important organisational objectives (Lovewell-Tuck, 2013 n.p.). The organisation provides vocational training to all of its employees as well as the opportunity for securing promotions to higher positions, including executive positions in the organisational hierarchy (Lovewell-Tuck, 2013 n.p.). McDonald’s has constantly worked upon its HR management strategies and attempts to motivate its staff with diverse rewards and incentives (McDonald’s, 2008, p 3). All employees in the top 10% of McDonald’s restaurants receive bonuses on the basis of mystery shopper scores. The organisation also rewards its outstanding employees with awards and trophies at Gala functions. Neal Blackshire, a senior official at McDonald’s, states that the organisation recognises employee behaviours, ensures that recognition and reward are right for the workforce and understands what employees wish and value (Lovewell-Tuck, 2013 n.p.). 3.5. Technology Technological advancements are affecting every aspect of the social and business environment and McDonald’s takes care to ensure appropriate use of technology for achievement of organisational objectives and competitive advantage (Baldwin, 2013 n.p.). It works on technology constantly to enhance the optimisation of its operations (Baldwin, 2013 n.p.). The preparation of a big Mac,for example,now takes 60 seconds and is processed in three stages, including packaging (Baldwin, 2013 n.p.). The organisation is making use of several types of technology for storage of food, regulation of temperature, preparation of food, control of supply chain and financial management and reporting (IncisiveMedia, 2004, n.p). McDonald’s is linking different responsibility centres through appropriate communication systems in order to enhance optimisation of efficiency and productivity (IncisiveMedia, 2004, n.p ). 3.6. Political Factors McDonald’s operates in several countries, many of which have different political systems (Han, 2008, p 73). It thus has to cater to various types of political pressures in order to ensure the meeting of its objectives (Han, 2008, p 73). Various governments are currently attempting to increase their control over the fast food sector on account of health associated issues; some of them are restricting the issuances of licences to franchisees (Han, 2008, p 74). Local political pressure has also been applied on the firm from time to time for its perceived role in the dilution of local culture (Han, 2008, p 75). The corporation thus has to constantly anticipate the political environments of the different locations in which it works and take appropriate proactive or reactive action. 3.7. Economy The general economic environment plays an important role in shaping the organisation’s business strategies and policies (Thompson, 2002, p 36). The economic climate can affect discretionary incomes, customer footsteps, market brand, availability of labour and the prices and availability of materials (Gasparo, 2012, n.p; Gould, 2012, p 608). The organisational management of McDonald’s, both local and central has to thus constantly work towards anticipating and overcoming diverse types of economic challenges (Gasparo, 2012, n.p; Gould, 2012, p 608). It is important to however appreciate that the demand for affordable food products is by and large inelastic and stays high, regardless of the health of the economy (Gasparo, 2012, n.p; Gould, 2012, p 608). McDonald’s makes use of this benefit by ensuring that people can come to its outlets when they wish and purchase affordable meals for themselves and their families (Gasparo, 2012, n.p). The organisation has shown remarkable resilience during the recent recession and has protected its profit margin by balancing its low priced menus with premium products (Gasparo, 2012, n.p; Gould, 2012, p 608). 3.8. Environmental Factors McDonald’s, as the largest food retailing chain in the world, has to deal with several types of environmental factors (McDonald’s Corporation, 2014, n.p; McDonald’s Corporation, 2010, n.p.). The firm makes significant use of beef, packaging materials, napkins, carry bags, oil, water and power. Its operations also result in generation of substantial amounts of solid waste (McDonald’s Corporation, 2014, n.p; McDonald’s Corporation, 2010, n.p.). The firm has over the years worked towards the enhancement of operational sustainability and improving the ecological soundness of its operations (McDonald’s Corporation, 2014, n.p). It has tied up with the Environmental Defence Fund (EDF) to ease the company’s environmental burden (McDonald’s Corporation, 2014,n.p; McDonald’s Corporation, 2010, n.p.). It has introduced policies for enhancing the recycled content of its packaging material and for reducing the use of polystyrene (McDonald’s Corporation, 2014,n.p). It has developed a rain forest policy and adopted beef purchasing practices that do not lead to deforestation (McDonald’s Corporation, 2014,n.p;). 3.9. Culture and Religion McDonald’s has to necessarily work in diverse countries with different cultural and religious environments. It has taken the lead in offering customers taste and appearance variations in accordance with the demands of local cultures and religious customs (Cheek, 2014,n.p). It followed up its entry into India, where Hindus do not eat beef and Muslims do not eat pork, by introducing vegetable McNuggets and a Maharaja Mac with lamb meat (Cheek, 2014,n.p.). It has furthermore obtained certification for Halaal food for Islamic countries like Pakistan, Malaysia and Morocco and has advertised it on its menus (Cheek, 2014,n.p.). The firm’s menu in Morocco offers dates, milk and cookies during the holy month of Ramadan (Cheek, 2014,n.p.). The organisation has taken care to ensure the standardised structure of its menu, even though it has provided for several local variations (McDonald’s Corporation, 2014,n.p.). 3.10. Globalisation Economic and cultural globalisation essentially involves the economic and cultural intermingling of different cultures (Salisbury, 2014,n.p.). McDonald’s, as an eminent food retailing organisation, is a leader of globalisation and has spread the American food culture across the world (Salisbury, 2014,n.p.). It has, whilst doing so, had to take account of various social, cultural and global issues and respond to them with sensitivity, cultural sensibility, economic foresight and wisdom (Salisbury, 2014, n.p). The adoption of such carefully thought out approaches have helped it to overcome strong resistance in various areas of the world and establish successful operations (Salisbury, 2014, n.p). 3.11. Legal Issues McDonald’s has over the years been challenged by various legal issues in different countries. Its success has led many businesses to copy its name and logo and the firm has responded by taking legal action in several trademark associated cases (Petersen, 2014, n.p). The organisation has also been involved in several litigations involving its employees and worker rights (ABC News, 2007, n.p). Some of these cases have gone against the organisation, leading to penalties and fines (ABC News, 2007, n.p). One customer was awarded several million dollars after suffering from third degree burns because of spilling a hot cup of McDonald’s coffee on herself (Petersen, 2014, n.p). The corporation very clearly has to pay great attention to the legal aspects of its operations (Petersen, 2014, n.p). 3.12. Shareholders Shareholders comprise one of the most important stakeholders of the firm. McDonald’s has rewarded its shareholders well over the years in terms of market appreciation and dividends (Jargon, 2014a, n.p). The firm plans to increase its payout to shareholders by 10 to 20% over the next three years, even when it is under pressure to enhance sales performance (Jargon, 2014a, n.p). 4. Strategic Analysis and Recommendations This section entails the conduct of a strategic analysis and the provisioning of appropriate recommendations. A TOWS analysis involves the analysis of organisational strengths, weaknesses, opportunities and threats and the subsequent utilisation of strengths and minimisation of weaknesses for the exploitation of opportunities and countering of threats. 4.1. SO Strategies SO strategies entail the utilisation of strengths for exploitation of opportunities (Henry, 2008, p 42). McDonald’s is a global brand with a strong global presence (Lesser et al., 442). It has economies of scale, a strong real estate portfolio, branded menu items and one of the world’s most recognised logos (Research and Markets, 2013, n.p.). It also paradoxically has high employee turnover, a customer base that mainly comprises children and young people and is yet to develop a reputation for healthy and nutritious food (Research and Markets, 2013, n.p.). The firm should thus very clearly use its resources for expanding its customer base and for enhancing the nutritious value of its products (Lesser et al., 442). It should focus on developing a range of food products that are targeted at elderly people who are likely to have health conditions associated with blood pressure, blood sugar and the heart (Lesser et al., 443). The development of products for this customer segment will help McDonald’s in opening up a completely new customer segment and in the development of truly healthy products (Lesser et al., 443). 4.2. WO Strategies McDonald’s has numerous opportunities for enhancing its organisational effectiveness, success and competitive advantage (Research and Markets, 2013, n.p.). The growing population of the world, along with changing lifestyles and improving economies provides the organisation with significant opportunities for greater growth (Jurevicius, 2013, n.p.). It can reduce the weaknesses in areas of nutrition to target customers across its different segments (Jurevicius, 2013, n.p.). McDonald’s does have some salads on its menu, which offer health eating options to customers. The organisation however continues to be perceived as a purveyor of high calorie products that can lead to obesity and other health problems (Lesser et al., 445). It can take several more steps, like the introduction of hummus and tahini paste, feta cheese, and olive oil in its product range (Research and Markets, 2013, n.p.). Such efforts will certainly help the organisation in attracting more customers and enhancing sales. 4.3. ST Strategies ST strategies involve the utilisation of strengths for the reduction of threats (Williamson et al., 2003, p 109). McDonald’s currently faces threats on account of the continuance of economic difficulties, foreign currency fluctuations, intensifying competition, nutrition associated issues of its products and perceptions about the unhealthy attributes of its food(Lesser et al., 445). The firm can use its organisational strengths to enhance its supply chain management and improve its operating margins (Jurevicius, 2013, n.p.). It can engage in significant and focused advertising and outreach campaigns to focus upon its commitment to various customer segments (Jurevicius, 2013, n.p.). 4.4. WT Strategies WT strategies involve the reduction of weaknesses for the avoidance of threats (Thompson, 2002, p 32). The firm can engage in specific advertising to reiterate its commitment to health, fitness and sports (Lesser et al., 445). The sponsorship of sports programmes across schools, college and universities can assist the firm in enhancing th

The Importance Of Dams To Water Quality Environmental Sciences Essay

The Importance Of Dams To Water Quality Environmental Sciences Essay Water plays an exceptional significant role in the economy and in the life of all countries. It is of vital importance for the existence of people, animals and vegetation. The settling of people in different regions of earth has always been closely dependant on the possibilities for water supply parallel to those providing with food, shelter and heat. The increase in the population, development and enrichment of mankind in number of places has reached a level at which the water supply needed for the population, industry, irrigation and production of electric power has been brought to a critical point. Only one-fifth of the fresh water which is available is suitable for human consumption. There is uneven distribution of water regarding space, time and quality. That is why artificial redistribution of water is needed by undertaking expensive engineering in order to obtain water for given place in a defined quantity and quality. Definition of Dam Dam is a manmade barrier constructed to contain flow of water built across a river, lake, sea forming a reservoir behind it. They are mostly constructed from earth, natural materials, concrete rocks. Types of dams:- Arch dams Arch dams are made from concrete. They are curved in the shape of an arch, with the top of the arch pointing back into the water. Arch dams are usually constructed in narrow, steep valleys. They like all dams need good rock for their foundations, to resist the force of water on the dam. An arch shape is used for resisting the pushing force of the flowing water behind the dam. Buttress dams These dams are made from concrete masonry or both. The watertight upstream side supported is by triangular shaped walls, called buttresses. The buttresses are spaced at regular intervals on the downstream side. They resist the force of the reservoir water trying to push the dam over. The buttress dam was developed from the idea of the gravity dam, except that buttress dam uses a lot less because there are a lot of empty spaces between the buttress dams. Like gravity dams, they are made to suit to both narrow and wide valleys and they must be constructed on stable rock. Since 1945, 14 buttress dams have been constructed in the UK, mainly for hydroelectric schemes in Scotland. Cross-section through gravity dam (http://www.britishdams.org/about_dams/gravity.htm) Gravity dams -A gravity dam is made from concrete or masonry, or sometimes both. It is called a gravity dam because gravity is the force that holds it down to the ground stopping the water in the reservoir pushing it over. Cross-section through gravity dam A cross-section (or slice) through a gravity looks roughly like a triangular shape. Gravity dams are mostly used at sites which have narrow valleys, but they do need to be built on a stable rock. They can be constructed fairly on any terrain. There are more than 260 gravity dams in Britain. Masonry was used in many early dams, as far back as the 17th Century. However, concrete became more common from about 1900. Embankment dams their main features- There are several types of embankment dams; the designs have varying degree of inbuilt conservation. For e.g. Relating to the degree of seepage within the dam which is controlled by provision of filters and drains The use of free draining rock fill in embankment , The control of foundation seepage by grouting, drainage and cut-off constructions. The shape of dam looks like a small hill or pile. The hill or the pile is made up of impermeable  [1]  material, so that the water cannot pipe through the dam. The core of the dam is made up of clay or asphalt concrete; these types of dams are mostly used on wide valleys. The wide base helps water to exert less pressure on the foundation of the dams this is the main reason these dams could be built on soft soil. There are two types of embankment dams earth filled dam rock filled dam For rock filled dams the rock pieces are cut precisely to form a dam. Earth filled dams rock filled dams can further be divided into different categories of dams:- Concrete earth fill- Concrete is used in the core of dam as impermeable material. Asphaltic core rock fill-This type of dam is build with asphalt core (i.e. rock gravel) as the main fill material in the dam. Bituminous concrete face earth and rock fill-Bituminous concrete membrane is used in the water barrier for a dam as it is easy to maintain and economical viable. Types of spillways Spillways are structures which are found on or near dams, these structures are used when reservoir is full to pass floodwater safely, and in a controlled way, across a dam. There are 3 types of spillways:- Overflow spillway- These types of spillways are mostly created on gravity dam or a buttress dam. The spillway section in these dams are lower than the other sections of the dam allowing water to flow over its top and down from the front face of the dam. Side channel spillway- These types of spillways are used mainly with embankment dams. They are just located upstream and towards the side of the embankment dam. The water flows over the spillway, into a side channel of the dam and flows out safely through a tunnel Shaft spillways- This type of spillways is also known as Morning Glory, this spillway resembles like inverted funnel over a tower which looks like a shaft in the reservoir as soon as the water level rises in the reservoir it falls into the shaft and it is removed through the bottom of shaft via a tunnel. Shaft Spillway (http://www.britishdams.org/about_dams/shaft.htm) How are dams built? To build a dam some sequence of events are required for building the foundations of the dam and creating a reservoir. Dam is usually constructed across a river to create a reservoir in the valley which helps in storing the water that flows into it naturally. Sometimes, they are built across dry valleys, or valleys with small streams, to create a storage area for water that is transported from elsewhere. (I)Diverting the river flow from the site Streams and rivers are diverted to create a dry land for the construction of the dam. Small rivers, streams or canals are usually diverted through a tunnel, or a channel that is constructed around the side of the dam. Soft soils and rocks are removed to make a route, while harder rocks have to be blasted with explosives, to loosen up the soil and form soft debris. If dams are built across wide rivers with large volumes of flowing water. It would be impracticable and too expensive to construct a separate channel or a tunnel to divert the flow of water. Instead, a dry construction pit is formed on one side of the river, leaving the other side open for the water to flow through. The first portion of the dam is constructed in the dry pit. When it is finished, another dry area is formed on the other side of the river, and the remaining part of the dam is built. Meanwhile, the river flows through openings in the completed portion of the dam, and the reservoir can start to fill behind it (http://www.britishdams.org/about_dams/divert.htm) (ii)Constructing a foundation for the dam-A dam is usually built on a soil or on a hard rock foundation, different foundations are used depending on the type of dam and type of topography  [2]  around it. The foundation needs to be strong enough to hold and maintain the weight, structure of the dam, and the force of water pressure acting on the walls of the dam. The dam foundation generally needs to be below the ground level of the dam. To construct foundation soft soil and rocks need to be removed by excavation, drilling or by blasting rocks with explosives. Rarely, areas of weaker soils or rocks are found below the planned foundation level of the dam and this need to be removed and replaced with stronger materials for a stronger foundation. Some rock foundations have crevices  [3]  and fissures  [4]  in them. These have to be filled with grout or sealing material to stop water seeping out from the reservoir through the cracks, once the dam is made. This is usually done by drilling holes down into the weak rock with cracks and by pumping grout in them, which spreads outwards to fill up the cracks and making the rock hard. (iii)Building a dam (structure) -There are two major types of dam constructions (i) Concrete dams (ii) Embankment dams Concrete dams-As limited amount of concrete is required in a concrete dam, the concrete is mixed together in a special building called a concrete batching plant, which is built near the dam site. Sometimes for very large dams, there can be a number of batching plants. The concrete in the dam is placed by two different methods. (a) Pouring concrete -The traditional method of constructing a dam is to pour a wet mixture of concrete into a mould made in the required shape of the dam. The mould is usually made from sheets of timber it is also known as formwork. The mould is not made to the full length and breadth of the dam, as the dam is built upwards in small stages of about 1 to 2 metres at a time. The concrete is left to dry and harden before they can work on the next section on the top. The concrete needs to be transferred from the batching plant to the dam this can be done by number of methods. Like a system of conveyor belts is used from the batching plant to the dam site or sometimes the concrete is taken by the trucks to the dam site from where it is poured into skips which are then lifted to the top of the dam by cranes and poured. (b) Compacting concrete with rollers- Roller Compacted Concrete (RCC) dams are formed by spreading a dry layer of mix of concrete and compacting and mashing it down using a heavy steel rollers. The dam is raised slowly step by step to about 600 mm. The edges of the dams are formed first, by making low concrete walls on the upstream and downstream sides of the dam. Concrete is then moved to the area between the walls and spread in a thin layer using bulldozers. Rollers are then driven over the concrete to compact it down and harden it up. (iv)Filling up the reservoir with water (v)Testing that does the floodgates and valves work (vi) Monitoring and recording the behaviour of newly built dam USES OF DAMS Water supply -This water is used to supply water to homes and factories. Reservoirs are designed in such a way to store the rain that falls during the rainier parts of the year, so that there is a continuous supply of water for the drier period Hydroelectricity- Waters in the reservoirs could be used to store water to feed hydroelectric power stations. Hydroelectric power is produced by using the potential energy from falling water to drive water turbines that in turn, turn electric generators. The reservoir water is stored at a height higher than the turbines, which are in the power station. Sometimes, the power station is directly in front of a dam, and pipes through the dam feed water directly to the turbines. In some other cases, the power station is downhill from the reservoir, and the water is fed to it through long pipes or tunnels called penstocks. Flood control-A reservoir can be used to control the amount of water flowing in a river after heavy rain or snow fall. The water level in the reservoir is kept low during the wetter periods of the year. When heavy rain occurs, it is gated by the dam and held in the reservoir like a collecting tank. When the reservoir gets too full, the floodwater can be passed downstream over a spillway. Sometimes, floodgates are used on top of spillways, and they can be fully or partly opened to control the amount of water let out into the river downstream. If dam werent there the water level in rivers can rise dramatically. Sometimes, the water flows over riverbanks or walls causing flooding of farmland, property, and in the worst cases, loss of life. Irrigation-Plants grow naturally on fertile soil that is watered by rain. However, in different regions of the world where the climate is very dry for some parts of the year, the soil becomes so dry that it restricts the growth of vegetation. This problem can be overcome by irrigation, a man-made system for watering the land. As water is released through spillway into downstream and to the drier parts Navigation -The construction of a dam across a river forms a reservoir that holds water raises the water level upstream, , and it slows down its rate of flow. This improves the navigation conditions upstream of the dam for ships and boats. Dangerous areas of rocks and sandbanks, previously in shallow water, become well covered, and rapids in the river disappear. Also, water from the reservoir can be released into the river downstream during the drier seasons of the year to make sure that it is deep enough for navigation all the year round. How do dams affect people and environment around it? Reservoirs are generally created to act as a resource or to give benefit to people. Rarely , inundation, or flooding of land and the management of the water in the reservoir can have an adverse effects on people, the wildlife ,the environment and the habitats, not only inside and around the valley, but also downstream of the dam or the spillway. The advantages and disadvantages of creating a new reservoir and a dam should be considered during the planning stages. Suitable methods should be decided and worked upon to eliminate or to reduce the disadvantages, so that the reservoir provides an overall resourceful benefit to people. These are some of the issues that are considered:- People- Peoples livelihood and their quality of living are also affected when the land is inundated by the reservoirs, on which they used to live and earn living .For some large reservoirs, or dams, hundreds of thousands of people have had to leave their homes and well established businesses had to migrate elsewhere and set up everything from scratch. In the past, there have been cases that many of these people that were forced to migrate for the betterment of society had not been given adequate compensation for their losses, and some had not even been given new places to live let alone the compensation. During relocation some of the communities who had been living together for a long time were broken up and moved to different areas due to construction of the dam, which also led to emotional and mental traumas. Some people made their living from farming and used the water from river for irrigation and some used the river for fishing. Majority of them suffered when they were relocated , as they were not given new land to work, if land was given it was far more less than they actually used to have or the land was infertile and the land was too far from a river so river could not be used for irrigation. They needed different skills to get another job and adequate training was not always provided. These days, authorities responsible for the dams are becoming more aware of these issues. Resettlement plans have been worked on, developed and applied to minimise the disruption and suffering caused to people during relocation, which used to live in the reservoir areas. Good plans make sure that fair compensation and employment opportunities would be provided. In some cases, efforts have been made to resettle migrants in their own chosen communities. Plants and animals Dams are generally constructed across rivers or lakes to store water that would naturally find its path to the lower reaches of the river and finally into the sea. The building of a dam upsets the natural flow of water and the balance of the river which affects the animal and plant life in and around it. some of the reasons how it may change the natural balance are :- At the upstream of the dam, the dam is made, river is flooded and it becomes a reservoir. The nature of the flow of the water downstream is changed. The dams generally accumulate sediments that normally flow downstream in a natural flow When the river valley is flooded with water, animals are forced to leave there natural habitat and plants and trees are cut. In some cases rare species have been extinct due to the negligence of the authorities. Now for some large projects, plans for nature reserves have been made .In some natural reserves same species of plants and trees have been replanted in them and some of the native affected animals have been moved there. However, the natural reserves can only really work when authorities carefully give a thought that how the plants and animals depend on each other in an environment. A dam across a river generally forms a barrier to fish that migrate, such as salmon, pomfret, sailfish. Fish passes should be included in the design of a dam. This would allow adult fish to swim upstream to spawn, and then come back downstream later with their young ones. Fish passes usually take the form of a fish lock or fish ladder. These fish passes need to be designed very carefully and precisely to make sure that the conditions are just about right for the fish to use them. Sedimentation- Rivers always carry sediments. When river is flooding a reservoir, the speed of the flowing water comes to almost a halt and the sediments fall down and get deposited on the reservoir bed. Over a number of years, the sediment in the reservoir can pile up, and form a hard rock which may reduce the space available for storing water in the reservoir. Most of the sediments that are held back in the reservoir would normally be moved downstream by the flowing water. If too much sediment is accumulated in the reservoir, the natural balance of the sediments in the river downstream can be changed, affecting people, wildlife and plants as far away as the river estuary, meets the sea. Farming land, which uses water from reservoirs for growing crops, can be deprived of its nutrients and silt which are normally accumulated when the river floods the reservoir. Nutrients are essential for fertilising the soil for agriculture. When designing a reservoir, the quantity and the quality o f sediment that will flow into the reservoir have to be monitored and controlled. The reservoir needs to be designed to reduce the amount of sediments that are deposited upstream, and to maximise the sediment flow downstream. Positioning spillways and outlet pipes and tunnels can control and regulate the flow of sediments downstream. Sometimes sediment is knowingly accumulated in the reservoir. Then at regular intervals, it is removed. This can be achieved by letting water flow out of the reservoir through the outlet pipes at the bottom of the dam, so that the sediments easily get flushed out. Water quality The quality of water can slowly deteriorate when it is stored in a reservoir as the water is stagnant .Flowing river water maintains a constant supply of dissolved oxygen. Dissolved oxygen is vitally needed to support aquatic flora and fauna, and to prevent some chemical reactions to pollute the water. There are many numbers of factors that can reduce oxygen levels in a reservoir, for e.g. organic material in the water can readily use up oxygen as it decomposes. The depth of the water in the reservoir, temperature difference between the water at the top of the reservoir and the bottom and its flow can also affect the oxygen levels. The type and the chemical nature of the land that is covered by a reservoir may affect the water quality. Pesticides and other chemicals from farms and toxic materials from industries can pollute the water. The streams and rivers flowing into the reservoir act as a major source of pollution as they may be carrying pollutants. The designers o f a reservoir and the dam have to consider all these factors and whether if any of these factors will have an adverse effect on the quality of the water. If the answer is yes, the designers need to include special safety measures to maintain good quality of water. Historical site- river valleys have high heritage values as throughout history people have settled in them. Many of the worlds archaeological sites, historical buildings and monuments can be found on the beds of these river valleys. Often these sites include sacred buildings such as churches, temples and their burial sites, which are areas of high sentimental values to the local inhabitants. Such heritage sites could be lost forever when a reservoir is made and the site is inundated with water. In the past, no such steps were taken in these dam projects to explore, preserve or save any of the local heritages. Recently, special measures have been taken in account for building of some projects. They have included following guidelines: Intensive archaeological investigations at the sites believed to have traces by ancient civilisations, before dam or a reservoir constructions proceeds. Relocation of burial sites with proper respect and dignity. Redesigning the structure of the dam, to minimise the loss of heritage site. The dismantling, relocation and re-erection of ancient monuments to preserve the interests of locals Safety and the maintenance of the dam In 1925, the two dams failed causing a flood that swamped a village in North Wales called Dolgarrog, this flood killed 16 people. The disaster was initially started when the Eigiau Dam, a small gravity dam failed. The released water from the reservoir of the broken dam flooded downstream and overtopped the reservoir of Coedty Dam which was an embankment dam; the high pressure of water inside the reservoir forced this dam to fail. Thus, releasing the huge volume of water that that swapped Dolgarrog and killed people. This disaster at Dolgarrog led the British government to pass the Reservoirs (Safety Provisions) Act in 1930 that introduced laws on the safety of the reservoirs. This act has been updated, and the current one is known as the Reservoirs Act, 1975. According to this acts all the dams in the United Kingdom that can hold at least 25,000 cubic metres of water would be maintained and looked after to ensure the safety of the general public. Under the Act, there is a usually Panel (or group) of civil engineers who are responsible for checking the safety and maintenance of these reservoirs and their dams. These are also known as Panel Engineers, and to qualify, these panel engineers need to be well qualified and vastly experienced in dam and reservoirs safety maintenance. After 10 years every existing reservoir is thoroughly checked that if they meet all their safety requirements. Panel Engineers are also required to actively participate with the new construction of dams and reservoirs, or i f the existing reservoirs needs to be repaired and changed entirely. According to this act reservoir owners are legally responsible for the safety and the maintenance of their reservoirs, dams. These dam owners are forced to employ suitably qualified civil engineers to make periodic checks on safety of the dam during the intervals between the Panel Engineers inspections. Safety check by Engineers Some of the safety checks are listed below Visual inspections An important part of a reservoir safety check is visual inspections. Unusual features like cracks on the surface of a dam may reveal important clues about the condition of the internal body of the dam which may not be visible to the naked eye of the inspector. On embankment dams, the civil engineers always look for hollows, bulges cracks and leaks on the outer face and on the upstream face of the dam, when the water is low. These features could possible indicate number of factors like the dam becoming more unstable, and that if there is a possibility that, with time, the portion of the slope could collapse, just like a landslide or the dam could crumble down on its own weight. Hollows on the dam can also indicate that floodwater has been overflowing the dam and slowly eroding the downstream slope. Engineers also look through or underneath the dam for any signs of water leaking. Water leaking through the dam can erode away the material inside the dam gradually creating a large cavity. This may lead to the collapse of the cavity itself which may reduce the stability of the dam. If the water is leaking under the dam or near the foot it can be a problem in its foundations in this case the entire dam needs to be reconstructed as the foundations get mushy and dam can collapse any second. Concrete dams have inspection galleries theses are tunnels running through the entire dams. These galleries just between 5-6 feet high just about big enough for a person to walk through. This helps engineers as the can inspect the conditions of the dam both inside and outside. The concrete surface is checked for signs of any erosion, deterioration, cracking or moulding. The engineers also look for the stability of the dam and look for any signs that could suggest that the dam or sections of it are moving. Checks are also made for any leaks on every part of the dam. Inspector checks the dam for all types of conditions, water pipes, valves and floodgates and even the quality of the water. The valves and gates are operated and greased regularly to check that they work and would work when required. Monitoring behaviour- Although dams look like a solid structure, they generally do move under the forces of nature, and which may cause water to seep through tiny pores in the structure. The height of an embankment dam actually reduced due to its weight over the years. Reduction of the height of dam is called settlement. A reservoir filled with water pushes a dam downstream a little and tries to make it slant and slide on its foundation. The structure of the dams is mostly made out of metal and concrete which may contract and expand the dam as the temperature changes throughout the year. Civil engineers have to often ensure the stability of dams by designing dams that can minimise water seepage and could withstand the effects of natural forces. Changes in the behaviour of a dam does not occur overnight, they occur slowly, and gradually so these changes cannot be detected by naked eye so the dam needs to be monitored regularly using scientific instruments that can measure changes at v ery small values . This way any unwanted behaviour can be detected in early stages before it causes a major structural problem. Some instruments are permanently fitted in dams, while others are generally taken to the site to make measurements. These are some the things that are monitored:- Seepage or leakage- A crack in a dam can indicate there would be increased leakage or seepage. In embankment dams, it could indicate that there is internal erosion of the fill material is taking place. Settlement- Optical instruments are used to measures levels on the crest of an embankment dam, to check if the height of the dam is reduced. If a crest appears to settle it can be a warning of problem a occurring within the body of the dam. The crest levels are generally designed to be of a certain height or above the normal full reservoir level. This ensures that the dam is not overtopped if in case it is flooded by excess floodwater or by waves on windy days. Tilting -Pendulums are installed in the vertically shafts of the dam to monitor any tilting in the dam Considering floods Dams are usually designed to hold back and collect water that flows into the valley behind it in the reservoirs; dams are also used to control the amount of water that passes out through it. Hydrologists are used to estimate the quantity and the quality of water that flows into a reservoir. Civil engineers use this information to find a location and plan the appropriate height of the dam. The dam needs to be of certain height, high enough to ensure that it will not be overflow excess flood water, unless it is designed to do so via tunnels or spillways. Accidental over toppling of water could damage the property downstream and in worse can be fatal or it could wash away part of the downstream side of an embankment dam which may affect the stability of the dam and it could collapse. These events can form catastrophic floods, as the water is released from the reservoir, could cause death and destruction to the people who live downstream. Floodwater is usually passed through a reservoir using a spillway, tunnels or safety canals safely. If people and property are at risk, spillways are opened safely so that they could pass the huge amounts of flood water controllably. Hydrologists often estimate the size and the danger of the flood by studying past rainfall records for the area and considering recent climate changes or the sudden change in the topography e.g. a large slope formed due to a landslide. They use this information to design new, better, efficient, spillways and also check the existing ones. Often, small-scale models are created to check the design. Checking for earthquakes- Every year there are more than 200 earthquakes are detected just alone in Britain. The majority of them are extremely small and have very small value on the Richter scale, but after regular intervals of every eight years at least a Magnitude 5 earthquake on Richter scale occurs. Luckily Magnitude 6 earthquake is about the largest and biggest that could ever occur in Britain, but the odds of that happening is very small or even negligible. A Magnitude 6 earthquake can easily damage structures that are poorly constructed, have weak foundations or that have not been designed to absorb earthquake shocks. If a dam fails during an earthquake it can be very serious, because the water released from the reservoir could cause havoc and severe flooding downstream. Due to this reason, new and existing dams in Britain are checked that if they could absorb the shocks of an earthquakes. There are a few handful dams in Britain which are believed to have been damaged or have been severely affected by earthquakes. The most important case was found in 1957 when the Black brook Dam, in Leicestershire, was severely affected by a Magnitude 5.3 earthquake. Tithe tremors of this earthquake caused heavy coping stones to shift and cracks and crevices appeared on the faces of this gravity dam which was constructed from concrete and masonry.

Abortion :: essays research papers

Abortions Pro Choice supporters who claim it isn't do themselves and their cause a disservice. Of course it's alive. It's a biological mechanism that converts nutrients and oxygen into energy that causes its cells to divide, multiply, and grow. It's alive. Anti-abortion activists often mistakenly use this fact to support their cause. "Life begins at conception" they claim. And they would be right. The genesis of a new human life begins when the egg with 23 chromosomes joins with a sperm with 23 chromosomes and creates a fertilized cell, called a zygote, with 46 chromosomes. The single-cell zygote contains all the DNA necessary to grow into an independent, conscious human being. It is a potential person. But being alive does not give the zygote full human rights - including the right not to be aborted during its gestation. A single-cell ameba also coverts nutrients and oxygen into biological energy that causes its cells to divide, multiply and grow. It also contains a full set of its own DNA. It shares everything in common with a human zygote except that it is not a potential person. Left to grow, it will always be an ameba - never a human person. It is just as alive as the zygote, but we would never defend its human rights based solely on that fact. And neither can the anti-abortionist, which is why we must answer the following questions as well. 2. Is it human? Yes. Again, Pro Choice defenders stick their feet in their mouths when they defend abortion by claiming the zygote-embryo-fetus isn't human. It is human. Its DNA is that of a human. Left to grow, it will become a full human person. And again, anti-abortion activists often mistakenly use this fact to support their cause. They are fond of saying, "an acorn is an oak tree in an early stage of development; likewise, the zygote is a human being in an early stage of development." And they would be right. But having a full set of human DNA does not give the zygote full human rights - including the right not to be aborted during its gestation. Don't believe me? Here, try this: reach up to your head, grab one strand of hair, and yank it out. Look at the base of the hair. That little blob of tissue at the end is a hair follicle. It also contains a full set of human DNA.

Alice Walkers Roselily Essay -- essays research papers

Alice Walkers "Roselily" is a short story about a woman who is about to be married, but is having second thoughts about the marriage. She is also looking into the past and the future trying to make sense of what is happening. Roselily is being torn between choosing between her current or possible future Economic status, Societies view of her, her religion and her freedom. All these thoughts go through her mind as the wedding ceremony takes place, and she begins to wonder if she has made the right choice is marrying this man. Changing religion is one of the first things that is discussed. After the initial set up of the story Roselily thinks of â€Å"ropes, chains, handcuffs, his religion.† She is a Christian and he is Muslim. After they are married she will convert into a Muslim because that is what her husband wants her to be. She knows that things will be very different as a Muslim; there will be very strict rules that she will have to follow. She gives an example of this when she says â€Å"His place of worship. Where will she be required to sit apart with covered head†. This seems scary to her because she begins to feel the pressure of the marriage building; she begins to think if she wants a life like that. If she does choose to marry him and that life one of the advantages for Roselily, is that she will move up from poverty to not having to worry about money on a day to day basis. She worked in a sewing plant in Mississippi, but in Chicago she is not expected to work, but r...

Lads & Lassies

Arthur Gharakhanian Lads & Lassies (LL) ACCU-620 Brandman University Week 4, Assignment 2 November 14th, 2012 Lads & Lassies Introduction Classifying how the income statement needs to be coded for Lads & Lassies is a two step processes. I will be using the data provided in the case along with information from FASB's Accounting Standards Codification. FASB's coding system is being used to help prepare the layout and ensure proper reporting of the items listed in the case analysis. Some minor changes need to be done to the income statement format to make it presentable which will be noted in the analysis.Please reference Appendix A throughout the analysis to see how the income statement is ultimately being constructed. Analysis – 2005 When constructing the 2005 income statement for Lads & Lassies, I will be using a multi step income statement as this is the format that â€Å"includes other important revenue and expense classifications makes the income statement more useful† (Kieso, 2012). We have limited information to use for 2005, but we can still construct an income statement up to gross profit.We will adhere to FASB rule ASC 225-10-S99-2 (Regulation S-X Rule 5-03, Income Statements), which regulates the relevant items and their components which should be separately stated in the income statement and their arrangement for the presentation. This coding rule provides us the guidance on how to label and present the revenue generated by Lads & Lassies. Also included in this rule is the requirement on how to report costs and expenses associated with the applicable sales be reported separately on the income statement. Therefore we will breakout the expenses directly tied to sales on their own line item (Cost of Goods Sold).Lastly in 2005 we will calculate the gross profit, which â€Å"tells us how much money an entity would have earned if it Lads & Lassies didn’t pay any other expenses such as salary, income taxes, office supplies, utility, ren t, etc. † (Kieso, 2012). Analysis – 2006 The accounting reporting standards mentioned in the 2005 analysis still apply, however, there are additional standards that need to be applied in 2006. When constructing the income statement we will have to address the gain on sale of corporate headquarters and the class action settlement.In accordance with ASC 225-20-45-4(d), † the sale or abandonment of property used in the business is being excluded from being presented as an extra-ordinary item† (FASB, 1973). However, when the gain or loss of a building is associated with the movement of corporate headquarters, we would use ACS 225-20-45-16 (Presentation of Unusual or Infrequently Occurring Items). This rule states that â€Å"a material event or transaction that is unusual in nature or occurs infrequently but not both, shall be reported as a separate component of income from continuing operations† (FASB, 1973).Rules ASC 225-20-45-4 & ASC 225-20-45-16 also a ddress the presentation of the settlement received from the class action lawsuit. We must report the gain or loss from the class action lawsuit in other income (expense) section of the income statement. This section will follow the income and cost of goods sold sections, thereby â€Å"adding back† revenue to the gross profit to reveal a new gross profit. These transactions could be considered below the line entries and would follow indirect expenses (salaries, rent, etc. , but since those items are not present these entries will follow revenue and cost of goods sold. Conclusion Using FASB we are able to determine how to properly present Lads & Lassies income statements. The changes that accompany the growing company from 2005 to 2006 are easily Lads & Lassies recorded and presented in the income statements year over year. Being able to distinguish what is an unusual or infrequently occurring item is crucial in determining if it falls under operations or non-operating income ( loss).Although the income statement is not complete as we are missing information regarding expenses not directly tied to revenue, the income statements presented (Appendix A) are complete and prepared to code. References FASB ASC 225-20-45-2. [Predecessor literature: â€Å"Reporting the Results of Operations,† Opinions of the Accounting Principles Board No. 30 (New York: AICPA, 1973), par. 20. ] FASB ASC 225-20-45-4. [Predecessor literature: â€Å"Reporting the Results of Operations,† Opinions of the Accounting Principles Board No. 30 (New York: AICPA, 1973), par. 3, as amended by â€Å"Accounting for the Impairment or Disposal of Long-lived Assets,† Statement of Financial Accounting Standards No. 144 (Norwalk, Conn. : FASB, 2001). ] FASB ASC 225-20-45-16. [Predecessor literature: â€Å"Reporting the Results of Operations,† Opinions of the Accounting Principles Board No. 30 (New York: AICPA, 1973), par. 23, as amended by â€Å"Accounting for the Impairm ent or Disposal of Long-lived Assets,† Statement of Financial Accounting Standards No. 144 (Norwalk, Conn. : FASB, 2001). ] Kieso, D. E. , Weygandt, J. J. , & Warfield, T.D. (2012). Intermediate accounting, 14th edition binder ready version. (14 ed. ). Wiley. Appendix A | | | Lads & Lassies Income Statement| Fiscal Year Ending on January 29, 2005| (Figures in Millions)| |   |   | Revenue|   |   | Clothing| $ 70. 60 |   | Sassy Spa| $ 3. 90 |   | Total Revenue|   | $ 74. 50 | |   |   | Less: Cost of goods sold|   | $ 46. 50 | |   |   | Gross Profit|   | $ 28. 00 | | | | | | | Lads & Lassies Income Statement| Fiscal Year Ending on January 28, 2006| (Figures in Millions)| |   |   | Revenue|   |   |Clothing| $ 71. 10 |   | Sassy Spa| $ 11. 20 |   | Transaction value| $ 4. 20 |   | Total Revenue|   | $ 86. 50 | |   |   | Less: Cost of Goods Sold: Clothing| $ 46. 50 |   | Cost of Goods Sold: Sassy Spa| $ 9. 60 |   | Total Cost of Goo ds Sold|   | $ 56. 10 | |   |   | Gross Profit|   | $ 30. 40 | |   |   | Non-Operating Income|   |   | Gain (Loss) on Sale of Building| $ 1. 70 |   | Income from Law-Suit Settlement| $ 2. 70 |   | Total Non-Operating Income|   | $ 4. 40 | |   |   | Net Income|   | $ 34. 80 |

Change and Cultural Case Study

Six months after the merger of Mercy Medical Hospitals and the Promedica Health Systems, the new administration initiated a significant reduction in workforce. The decision was made to redesign patient care delivery. The administration’s first job redesign recommendation was that of a universal worker. The universal worker would deliver many support services. Although this is not a fail proof system, the administration wanted other options to be considered as well. The term universal worker is used when a person is cross trained in many departments, and therefore has a little more assignment flexibility. They are often used in call centers and hospitals to alleviate staff shortages and provide better service without the difficulties of processing so many referrals or dealing with call transfers (webAnswers. com2010). Depending upon the setting, universal worker may be more beneficial. One area that would fall within this area would be assisted living facilities; some of which have been affected since the merger. While some assisted living facilities still operate within this model, the industry as a whole is moving toward a more holistic approach to care in which the universal worker attends to all the daily living needs of their residents: assistance with ADLs, meal service, light housekeeping, laundry, programming, etc. Rather than dealing with four or five different people to have their needs met, residents are able to relate to one or two staff members who actually know them and are familiar with their needs, their routines, their likes and dislikes. The result is care that is more personal, customized and consistent (Widdes, 1996). An additional benefit is increased efficiency in staffing, i. e. , while the caregiver is assisting a resident with his bathing, dressing and so on, he or she may also be able to perform other duties, rather than having to call someone to dust off a countertop or clean a bathroom. Ultimately, this approach can result in increased staffing efficiencies. . The universal worker approach also seems to enhance job satisfaction. Feedback from the staff indicates that they enjoy being responsible for the resident as a whole rather than only one aspect of their care. It is a feeling that undoubtedly enhances the caregiver’s sense of job importance (Widdes, 1996). Training staff to assume responsibilities across departments and even more challenging, reshaping their attitudes and approach to care is an undertaking that requires a commitment to training, retraining and diligent follow up. It is imperative that management be very much in tune with this philosophy. Because this model often fails when implemented, there are only certain departments such as assisted living that the universal worker would actually be implemented in. For the majority of the facility, we would look at job redesign. In order for objectives to be achieved, thought needs to be given to other areas that will be impacted and may require changes to be implemented (An Organization Redesign Process). Other organizational systems that may be impacted by the introduction of a performance based reward system include: †¢The Information System How much information is given to team members, the speed at which they receive it and their ability to us the information to improve results. †¢The Training System- New skills training for employees may need to be implemented in order for them to be able to understand how to interpret information, training in new skills in order for the employees to do their jobs for effectively. †¢The Organization Structure- Departments may need to be integrated or roles significant changed. Decision-making Systems – Consider changing the way decisions are made and the level at which they are made. Authority to decide might need to be taken down to lower levels so that employees are able to make decisions the enable them to more quickly influence or improve the results. †¢Tasks and Technologies – Need to be improved in order fo r the bonus system to achieve its objectives†¦reward people for improved business performance. Changing an organization through an organization redesign process is a journey and generally a rather long journey. That is why the following three principles must be understood by anyone who is about to undertake any type of organization redesign: †¢The entire system has an effect on each element within the system †¢Every element in the system has an effect on the entire system and on each other †¢No matter what you do, the two points above always hold true. When an organization goes through redesign, 1. People need to be identified as being responsible for driving the organization through the process. Those individuals include: †¢Organization Leader: Who is generally the most senior person in the organization. This person will set the direction that the process will go in and names the Steering Committee †¢Steering Team: Consists of key leaders from the organization and other stakeholders. This teams’ responsibilities include naming and commissioning the Design Team, establishing boundaries and guidelines for the Design Team, approving Design Team recommendation and ensuring the Design Team have the resources (time and money included) they require to get the job done †¢Design Team: Generally consists of employees, half are lower level employees and the other half are upper management. Are responsible for reporting back to their functional teams on design choices being recommended and getting the input of the Implementation Team †¢Implementation Team: Basically, the entire organization, who implement the design choices recommended by the Design Team (and approved by the Steering Team). †¢Renewal Team: This team is set up after the Implementation Team. It monitors and assesses to what degree the organization design has done, what it has intended to do and make recommendations for further changes as required. †¢Consultant: Recommends and teaches the design model, the use of tools and methodology. Provides guidance to ensure the design effort stays on track. Provides expertise regarding best practice design choices and independent advice (An Organization Redesign Process). 2. Train the Strategic, Steering and Design Teams. All teams must have a commitment to the process and be able to understand the process in order to go ahead. 3. Environmental Scan: Become aware of the needs and expectations of the external environment: Customers (current and potential), Stakeholders (shareowners and their representatives), Influencers (regulators, suppliers, government, etc. , Competitors and Best in class organizations. 4. Develop Vision & Mission Statements: These statements describe why the organization was created, why it exists and its distinctive competence. 5. Success Criteria: Nominate the outcomes desired in these four categories: Customers, Stakeholder, People, Community 6. Culture: Identify the behaviors, skills and characteristics that the people working in the organization must have, along with the guiding principles that encourage people to use these behaviors and skills, in order to achieve the vision and mission. . Strategies to Influence: Determine the strategies needed to manage and reduce variability and demands from the external environment. This enables you to meet both the requirements of the external environment as well as achieve your desired performance outcomes. 8. Key Performance Indicators: Choose which ones will deliver the business performance required along with inspiring the behaviors and characteristics articulated in the culture. 9. Technical System: Analyze and redesign in terms of how tasks are performed, technologies required and the layout of buildings/facilities so that the people and the technical system are integrated for high performance. 10. Structural System: Design the structure for each of the three teams: Front Line, Resource (known in traditional organizations as Management) and Strategic so that they foster the culture required delivering high performance. 11. Decision Making & Information System: Review: what, where, how decisions are made, what information is needed to make those decisions and how it is stored and captured. 2. People System: Review: Competencies, Job Design, Selection, Induction/Orientation, Learning, and Performance Contracting, Career Development. 13. Reward System: Review how employee’s contributions are recognized and rewarded. Does the system encourage people to focus on organizational goals? 14. Renewal System: Decide how you will regularly review your business and make any design changes needed to ensure continuing optimum performance. 15. Develop an Implementation Plan: This plan identifies who is responsible for implementation, time lines, resources requires, potential bottlenecks, and contingency plans 6. Execute the plan: When the Implementation Team is kept involved in the process and has input to the Design Team, implementation happens much more quickly and seamlessly. Peter Senge (1990) suggests that team learning is the process of aligning and developing the capacities of a team to create the results its members truly desire. It builds on personal mastery and shared vision. When teams learn together, not only can there be good results for the organization, members will grow more rapidly than could have occu rred otherwise. Virtually all important decisions occur in groups. Teams, not individuals, are the fundamental learning units. Unless a team can learn, the organization cannot learn. Team learning focuses on the learning ability of the group. Adults learn best from each other, by reflecting on how they are addressing problems, questioning assumptions, and receiving feedback from their team and from their results. With team learning, the learning ability of the group becomes greater than the learning ability of any individual in the group (Learning Organisations). In order to make the work teams function at its optimal performance, there are nine key activities or work functions that must be present. Those functions include: †¢Advising – gathering and giving information †¢Innovating – creating new ideas or brainstorming new ways to tackle old problem †¢Promoting – selling the idea to management and gathering all the resources †¢Developing – once the idea has been sold to management, it then needs to go to the analytical process and be developed. †¢Organizing – setting up a structure and resources so that the product, scheme, or service can work. Producing – putting the product or service together. †¢Inspecting – watching out for details. Inspection of the high quality must be maintained and accurate records must be kept. †¢Maintaining – it is associated with the support services offered in an organization and the general background work done in a team to ensure that its requirements can be met quickly and efficiently. †¢Linking – is central to the success of all teams. It is the difference between an effective and an ineffective team. Someone coordinating all the team members to ensure that there is maximum cooperation and interchange of ideas, reports and experiences (Margerison, C. & McCann D. , 2000). Being able to plan, and control the intra-organizational and inter-organizational communication that must occur to implement the job design changes will be difficult but not impossible. The information that needs to be given out during the job redesign would have to be given to top managers right before it is given out. Then the staff can be in-serviced on the changes that would be going into effect and a question, answer type forum be done. Once the changes have been implemented, a committee of staff and managers can be appointed to look at the changes and see if there are any additional changes that may need to be implemented because of the initial changes. This is also a way to ensure job satisfaction. If the employee feels that their feedback is worth something and is being listened to, they are more willing to make the changes that need to be made. If individuals enjoy doing a job, they perform at their very best. Giving them the opportunity to be a part of the job redesign, makes them feel as though they have contributed to something and it is worthwhile to the employee.